TV Spot of HTZ – Croatian National Tourist Board

Bol Brac Dominican Monastery

This recognition is extremely important because it is based on a psychometric testing of 120 people, who assessed 19 TV spots. The results for all the spots are a combination of the index of the effect of what is shown in the spot and the response it receives. The effect is measured in terms of recognition and the response in terms of readiness to buy/recommend and the attractiveness. While assessing these two factors, another factor which is considered is the level of recognition of the objective behind the spot. The results of this survey are published in the ‘Werben and Verkaufen’ which is a journal that has a readership of 33,000 people who are experts in the marketing and communication field. This makes the second position achieved by HTZ very prestigious.