Istria – Something on offer for All Tastes

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This year, Istria, the most northern tourist region of the Croatian Adriatic, will once again welcome its visitors with numerous novelties and facilities. Closest to the Slovenian, Italian and Austrian markets, and a frequent destination for visitors from Germany, France, Great Britain and Scandinavia, as well as many European countries and others from all over the world, this region offers a variety of programs, attracting visitors of all tastes and affinities.
Those working in the Istrian tourist industry have realized for a long time that year-round tourism can not only be based on sunshine and the sea. Therefore, visitors can now enjoy an extremely rich culinary offer, 2,500 kilometers of bicycle trails, wine trails and the increasingly popular olive-oil trails. Once dominated by accommodation in coastal destinations, what is on offer in Istria is now enriched with accommodation in the inland. Each year, the number of villas, vacation houses, bed&breakfast’s and other forms of accommodation is on the rise. Particularly attractive are agro-tourist accommodation facilities, where agriculture is the host’s primary activity and tourism a supplementary activity. An increasing number of tourists have chosen to vacation in the peace and quiet of the Istrian inland, thus combining two pleasures – a stay in a picturesque rural environment in close proximity to the sea and the atmosphere of Istrian littoral towns such as Umag, Rovinj, Poreč, Pula, Vrsar. It should also be noted that the National Park Brijuni (Brioni) is located in Istria, which is made up of a group of islands that are famous for having hosted a number of prominent heads of
State from the entire world. They also offer breathtaking natural surroundings and archaeological sites, and are ideal for a relaxing vacation.
Istria is an attractive destination for all lovers of native cuisine, excellent wine and olive oil. Istrian olive oil producers have received a number of eminent international awards and recognitions. The rich culinary offer frequently attracts visitors throughout the year, especially from neighbouring countries.
This year, what is on offer in Istria has been greatly enriched by the newly-built Monte Mulini hotel in Rovinj, which asides from Hotel Sol Koralj in Umag is the only hotel of such a high category in Istria. There are numerous other four and three-star hotels, which are attracting an increasing number of new visitors due their quality of accommodation and service and their versatile offer. Thanks to the Domus Bonus project, that sets out to boost the quality of private accommodation in the local community, this type of accommodation has reached an impressive level and offers visitors a vacation in closer affinity with the way of life of the local population.
For years, those working in the Istrian tourist industry have been developing the promotion of Istrian tourism beyond the bounds of traditional promotional activities, offering on-line promotion and reservations. In addition
to on-line booking options for companies in the region, an info and sales tourist service will commence its activities at the beginning of the summer, enabling visitors to obtain information or make bookings via phone for the entire Istrian region.
It should also be added that a great number of cultural and traditional events add to the richness of what these Istrian destinations offer, making the visitors’ stay even more interesting and enjoyable.